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What is Parsing?

Parsing for SERP API is the process of transforming a raw HTML response into a structured JSON with fields and values of data. This advanced parsing functionality is supported specifically for Google & Bing. When parsing is activated, data from SERP HTMLs are further structured into usable fields and values (such as, rank, link, title, description, rating, and dozens more fields) enabling you to monitor competitor SERP rankings, analyze keyword trends, and gather valuable market insights.

Send a Basic Parsed Request

By default, the basic parsed request is configured in the web access SERP api creation page.

Overriding default configuration

In order to override default data format, learn how to use the designated header parameter here.
Parsing is supported for both Google and Bing search engines
The above request is a synchronous request (the response is received in real-time). If you are looking to send an asynchronous parsed request see here.

Basic Request - Breakdown

brd.superproxy.ioAddress of our load balancer that will find the fastest Super Proxy for your request
Infrastructure port of our Super Proxies that is used to receive your requests
-user brd-customer-<customer_id> -zone-<zone_name>Username authentication. In its most basic form, it defines your username and what zone you will use for your request.
ZONE_PASSWORDZone password. All zones have passwords that are used for authentication `